LA-based brand Ella Moss is having a major moment right now. Not only did it celebrate 10 years with a star-studded bash in July, but it has also opened its first-ever, freestanding boutique located at Newport Beach's Fashion Island shopping center (401 Newport Center Dr., Ste. 825, Newport Beach, 949-644-4261). Naturally, designer Pamella Protzel-Scott is ecstatic. "I'm thrilled to see the brand come to life in a unique and welcoming retail environment that will showcase the full spectrum of the Ella Moss collection," she said in a press release. Click through for shots of the beautiful space and to get a peek at the label's Fall and holiday pieces.