Designer Rebecca Minkoff is originally from San Diego and now lives in New York, but she came back to SoCal this week to launch her new boutique located inside Confederacy (4661 Hollywood Blvd., 323-661-9010). "We had an opportunity to try out retail, so we took this space," Rebecca told me. "Our good friends Danny and Ilaria from Confederacy consolidated to the back, so it's our Shop in Shop." The designer hooked up with friend and model Agyness Deyn to host the opening bash, which attracted one A-lister after another, including Ashton Kutcher, Lauren Conrad, Jayma Mays, Busy Philipps, Jennifer Carpenter, Katie Cassidy, and more. Click through for a peek at the new space, Rebecca's amazing pieces, and the party people. Then definitely pop in to shop Rebecca Minkoff's Summer and Fall ready-to-wear, handbags, and footwear collections.